[{"data":1,"prerenderedAt":147},["ShallowReactive",2],{"navigation":3,"about":25,"mdc--cg21uk-key":45},[4],{"title":5,"path":6,"stem":7,"children":8,"page":24},"Blog","\u002Fblog","blog",[9,13,17,21],{"title":10,"path":11,"stem":12},"[object Object]","\u002Fblog\u002Ffrom-mockup-to-market","blog\u002Ffrom-mockup-to-market",{"title":14,"path":15,"stem":16},"How I Keep Reusing the Same Building Blocks Across Projects","\u002Fblog\u002Fhow-i-built-my-own-design-system-from-scratch","blog\u002Fhow-i-built-my-own-design-system-from-scratch",{"title":18,"path":19,"stem":20},"Why Clear Messaging Beats Clever Copy in Cold Traffic","\u002Fblog\u002Fpsychology-of-color-in-ui-design","blog\u002Fpsychology-of-color-in-ui-design",{"title":10,"path":22,"stem":23},"\u002Fblog\u002Fslow-design-in-fast-paced-digital-world","blog\u002Fslow-design-in-fast-paced-digital-world",false,{"id":26,"title":27,"body":28,"content":29,"description":30,"extension":31,"images":32,"meta":39,"navigation":40,"path":41,"seo":42,"stem":43,"__hash__":44},"about\u002Fabout.yml","About Leo",null,"Hi, I'm **Leo Bortoluzzi**. I work on websites, automations, and AI-assisted systems for businesses that need clear execution and better conversion.\n\nOver the last 5+ years, my work has moved between paid traffic, direct-response offers, institutional sites, landing pages, and custom workflows. That mix taught me to care about both the message and the system behind it.\n\n### What I focus on\n\n- Conversion-focused websites and landing pages\n- WhatsApp automation and custom workflows\n- AI-assisted tools that remove manual work\n- Paid-traffic systems that are easy to maintain\n\n### How I work\n\nI keep the first version lean, test the core flow early, and improve from real usage instead of overbuilding upfront.\n\n### Outside the screen\n\nI still like shipping practical things more than talking about them. 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